Romania-headquartered Super Technologies is acquiring the Romanian and Maltese operations of MaxBet Online.
The acquisition is subject to approval by Romania’s Competition Council and will advance Super Technologies’ consolidation strategy in Central and Eastern Europe (CEE).
Adam Lamentowicz, Super’s chief commercial officer CEE, commented: “The acquisition of Maxbet aligns with our consolidation strategy in the CEE region and strengthens our ability to build a competitive entertainment ecosystem tailored to the expectations of customers in each market.
“Romania is a key pillar of our growth strategy, and this transaction enables us to accelerate both operational and commercial development through a diversified brand portfolio and a well-defined community of customers.”
Super Technologies is backed by US investment firm Blackstone and operates the Superbet brand in Europe and South America.
Manuel Bauer, CEO of Maxbet Online, added: “Romania is one of the most competitive gaming markets in Europe, and reaching this point reflects a period of focused execution, continuous improvement and dedication at Maxbet.
“Integration into the Super group marks the next phase of that evolution. Combined with Super’s resources and technology platform, and our joint operational expertise, Maxbet brings proven local execution and deep product experience.
“This reinforces the foundations of the Maxbet brand and enables us to further elevate the experience for our customers across both digital and retail, while ensuring continuity, stability, and long-term opportunity for our people.”