Gaming Innovation Group’s (GIG) sportsbook software subsidiary OddsModel has entered into an agreement to provide betting related content to TV 2, the largest commercial television broadcaster in Norway.
In the first major deal since GIG acquired the sportsbook technology provider in March, OddsModel will provide betting related content for TV 2's editorial and TV sports coverage, which includes exclusive rights to the Premier League, Tour de France, World Cup and Euros.
The channel’s football expert Jesper Mathisen will be engaged [...]
