Toronto-listed The Stars Group has revealed strong results for its recently acquired Sky Betting & Gaming (SBG) business, with total revenue climbing 30 per cent to £670.5m for the financial year ended June 30th.

Total stakes climbed 13 per cent year-on-year to £3.86bn, driven primarily by product enhancements and innovations such as Soccer Saturday Super Boost, MyBets, Bonus Time, Fast Withdrawals and ITV7, a horse racing prediction game launched in partnership with UK terrestrial broadcaster ITV.

The company also benefited from a higher betting net win margin of 10.5 per cent (FY 2017: 8.7 per cent), compared to its expected level of approximately 9 per cent, due to a sustained run of operator-friendly sporting results, particularly in European football.

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