The Payments Group (TPG) has announced the launch of its new brand and business structure following the company’s listing on the Frankfurt Stock Exchange.

The new group consists of payment companies Funanga, Calida Financial, TWBS and Surfer Rosa, and offers a range of online payment services, including embedded financial services, prepaid technologies, and global payment and payout solutions. 

Its embedded payment services include white-label e-wallets, payment processing, virtual IBANs and backend systems.

The group is led by co-founder and chief executive Jens Bader, whose previous roles include chief commercial officer at payment providers Paysafe and Secure Trading.

TPG brands operate in 190 countries and are used for payment by tens of thousands of apps and websites, generating net revenue of €10 million in the last financial year.

“No one cares how payments work. They only care that they work,” said Bader. “There is no brand loyalty, and it is a ruthless market. If a customer experiences any friction, they abandon their purchase. The minute you fall behind the market standards, merchants look elsewhere. This may sound daunting, but we are obsessive about payments, and we are built to thrive in harsh conditions.

He added: “We are a 360-degree payments business that can deliver any payment product to solve any payment challenge put in front of us. Even though we are new to the market as TPG, we already have everything we need to become a major player in payments 3.0.

“We have the payments experience needed to be a trusted consultancy partner, the software development skills to bring new products to market quickly, and the operational and regulatory know-how to manage programs in an ever-changing market,” Bader concluded.

Shares in Payments Group Holding (FRA:PGH) closed at €1.15 per share in Frankfurt Thursday.