NLOP Casino, a free-to-play social casino operated by NYX Gaming Group, has launched a social affiliate programme powered by affiliate marketing specialist Income Access.

The social affiliate programme is designed to help operators better monetize US social gaming traffic, with affiliates able to promote NLOP through Facebook. The programme will be expanded to allow affiliates to also market the app via iOS and Android.

The affiliate software supports Income Access’ Social Gaming Network – which includes NLOP – that allows social gaming brands to connect with marketing partners and use the supplier’s tracking and reporting software to build up user bases.

It allows companies to run a single partner programme which incorporates all products and tracks all traffic and transactions linked to their products.

In order to attract affiliate partners NLOP Casino is offering an introductory rate of 50 per cent revenue share for the first three months, moving to a 25 per cent structure after this initial period.

NYX Gaming Group senior account manager Blair Albanese said Income Access was proud to partner NLOP.

“As part of the Income Access Social Gaming Network, we will be able to reach more social gambling players while at the same time offering a competitive opportunity for our potential affiliates,” Albanese continued. “We hope everyone enjoys playing NLOP Casino.”

NYX acquired Zen Entertainment, the company behind NLOP (formerly the National League of Poker) in April last year. The company originally developed subscription poker products, with NYX using the software to develop social casino products.

NLOP has been installed by over 1m players, and offers a selection of around 24 games including NYX's Foxin’ Wins and Doctor Love slots.

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