Graton Resort & Casino, a venue in California’s Sonoma County, has become the latest casino to sign up for Real World Rewards, the programme run by PLAYSTUDIOS that offers physical prizes to social casino players.

Users playing PLAYSTUDIOS’ myVEGAS mobile slots, blackjack apps, or Facebook offering can now redeem in-game loyalty points for a variety of rewards at Graton Resort, such as meals, free slot play and complimentary accommodation at partner hotels.

It joins other Real World Rewards partners including the studio’s financial backer MGM Resorts, cruise ship operator Royal Caribbean International and low-cost airline Allegiant Air in offering prizes for continued play.

“Our large and loyal audience love the rewards aspect of playing myVEGAS and this is an excellent opportunity for our Northern California players to get rewards closer to home,” PLAYSTUDIOS chief executive and founder Andrew Pascal commented.

“With the addition of Graton, our players now can get rewards in Las Vegas, California, Hawaii, the Mississippi Gulf Coast, and the Caribbean.”

Graton Resort vice president and general manager Joe Hasson described the myVEGAS partnership as an innovative way to engage with the venue’s target audience.

“myVEGAS players are an ideal audience for Graton,” Hasson said. “This is a great way to expose potential guests to all that Graton has to offer. Every day, myVEGAS players are proving that they're eager to convert online play and brand interactions into actual visits.”


GIQ Magazine Digital Edition