Social gaming giant Zynga has launched its latest social casino offering, with a new slots app based around the 1980s classic fantasy comedy adventure film The Princess Bride now available via the iOS, Android, Amazon and Facebook channels.

Developed by the team behind Zynga’s Wizard of Oz Slots offering, the app combines elements of the film with cutting-edge mobile gameplay, high-quality graphics and unique reel arrays to offer an immersive experience.

“We are excited to bring our players and Princess Bride fans around the world a fun, free way to engage with one of their all-time favourite movies," Zynga chief game designer and senior vice president of slots Joe Kaminkow said. “From classic quotes to original cinema footage featuring Buttercup, Westley and other beloved characters, Princess Bride Slots captures the wit and whimsy of the timeless film, giving fans a unique way to experience the movie magic all over again while playing their favourite casino game.”

In the game, players join the film’s characters, hero Westley, heroine Buttercup, swordsman Inigo Montoya, magician Miracle Max and giant Fezzik as they journey through the story.

Each level of the game represents a chapter of the original book, written by William Goldman in 1973 and adapted into a cult classic film in 1987, featuring real sounds, character voices and clips. Players can travel alongside the characters through the Fire Swamp or to villain Prince Humperdinck’s Castle, playing seamlessly across phone, tablet and desktop.

The launch, first announced alongside the company’s third quarter results earlier this month, comes after the successful rollout of Wizard of Oz Slots, which has proved to be a major driver of traffic, with a number of fans of the film downloading the app.

“[We] see the power of that both with licensed brands that we have brought into our slots portfolio, and their ability to bring a follower audience that really loves those,” Zynga CEO Mark Pincus explained at the time. “We've seen it with Wizard of Oz most recently.”

Directed by Rob Reiner, The Princess Bride has been hailed as a cult classic, ranked 88th on the American Film Institute’s list of the 100 greatest film love stories.

“The Princess Bride became an instant classic treasured by millions of ardent fans after it was released nearly three decades ago,” Julie Dyer, partner at Act III Licensing, the film’s official licensor, said. “Since then, the brand has continued to captivate audiences.

“We are proud to work with Zynga to bring this enduring brand to players through a fun social slots game that embodies the humour and heart of The Princess Bride.”

Shares in Zynga Inc (Co. Data) (NASDAQ:ZNGA) were trading at $2.54 per share in New York early Thursday.


GIQ Magazine Digital Edition