Online gaming operator Betclic Everest Group is to roll out Colossus Bets' pools products on its Betclic and Expekt branded sites ahead of this summer's Euro 2016 football championships.
With the tournament set to begin on June 10th when France and Romania kick off for the opening game, Betclic Everest will offer players the chance to win major sums via the pools, with players able to enter the supplier's £10m Colossus competition. The deal to launch the product for Betclic.fr sees the brand become the game's exclusive provider in France.
It further strengthens Colossus' client base, which already counts high-profile operators such as Betfair, Matchbook and the Ladbrokes-owned Betdaq among its customers, while its games are also available via platform providers BetConstruct and ONEworks.
"We are delighted to have added another top tier operator to our growing stable of live partners," Bernard Marantelli said. "The deal is a great fit for us as the Betclic and Expekt brands are extremely strong in parts of Europe where Colossus pools have not previously been available.
"Moreover through betclic.fr French players will for the first time be able to play for a €10m prize weekly and to bank profits on live bets through our patented partial cash-out feature," he added.
Betclic Everest chief executive Isabelle Andrès commented: “With more than €70m of guaranteed jackpots across the tournament we are very pleased to be launching with Colossus pools ahead of Euro 2016.
"Colossus will provide Betclic and Expekt players with life-changing prizes on an almost daily basis for the summer and beyond on football and other sports and we are particularly proud to offer it on an exclusive basis to our French players," she explained.