Rank Group-owned online bingo operator Meccabingo.com has introduced a new game that promises to increase players’ chances of winning.

Best Odds Bingo (BOB) has been developed in partnership with software provider Playtech Bingo in response to customer feedback.

Customers cited “the same people keep winning” and “I never win” as the most common complaint when playing online.

The new game is a 50 ball variant offering five different price and prize points to suit player’s preferences.

“The digital bingo market in the UK has lacked innovation within the core product for many years, with operators focusing on licensing deals and entertainment brands,” explained James Boord, head of bingo at Meccabingo.com. “We believe it was time someone innovated based on customer sentiment, providing them with a better, fairer experience.

“BOB is a real innovation for Mecca, born from broad customer feedback and bringing the format back to focus on fun, fairness and winning. Everything has been carefully developed with player entertainment in mind. The game is designed to be simple, user friendly and fun.”

Boord said that the game offers something new and exciting, creating the buzz of winning, and winning more often, which in turn offers a more engaging and exciting experience for players.

“Bingo in Britain is a strong growth area thanks to innovative products like Mecca’s BOB,” said Playtech Bingo managing director Angus Nisbet. “It’s a real game-changer and an example of a highly collaborative project between our two teams.

“With new technologies allowing us to respond directly to customer demands, we are going to be able to create an even better user experience going forwards. We are really excited about our long-term future working together to create more pioneering, dynamic omnichannel bingo products.”