Swedish casino games providers NetEnt and Yggdrasil have agreed deals to provide their content to Sweden’s state-owned horse racing operator AB Trav och Galopp (ATG).
As the new Swedish gambling law takes effect on January 1st, ATG will lose its horse racing monopoly but will be allowed to expand its offering into sports betting and iGaming for the first time.
With Kambi and Evolution Gaming brought in to power a new sportsbook and live casino offering, NetEnt and Yggdrasil have now been selected by ATG as online casino suppliers, with their games expected to go live at the beginning of 2019.
“I am very proud that we are partnering up with ATG for the new Swedish regulated market,” said Henrik Fagerlund, managing director of NetEnt Malta and chief product officer of NetEnt. “ATG has a very strong brand in Sweden, and with our experience in online casino and regulated markets I am confident that we can support ATG in their ambitions to grow outside of horse racing.”
Owned by the Swedish Trotting Association and the Swedish Jockey Club, ATG was founded in 1974 and will be one of Sweden’s largest gaming operators in the re-regulated market.
“Our ambition at ATG is to create a responsible and exciting casino experience with long-lasting relations to our customers,” said ATG chief product and business development officer Mikael Bäcke. “We are pleased that NetEnt will play an important role in achieving this ambition.”
Yggdrasil will provide its portfolio of slot games including latest releases Penguin City, Hanzo’s Dojo and Wolf Hunters.
“Our range of innovative casino slots games has proven very popular throughout Europe, so we’re thrilled to be partnering with ATG, one of Sweden’s most respected operators who have a large, loyal and dedicated customer base," said Yggdrasil CEO Fredrik Elmqvist. "Our regulated market strategy is accelerating and we’re looking forward to the Swedish market opening next year.”
Shares in NetEnt AB (STO:NET_B) were trading down 2.51 per cent at SEK36.88 per share in Stockholm Thursday morning.