Endemol Shine Group’s B2B games platform Playzido has agreed a deal to provide content to Rank Digital’s leading iGaming brands.

Rank’s Mecca and Grosvenor brands will be integrated with the Playzido platform, providing access to Endemol’s portfolio of popular titles such as the new slot game Deal or No Deal.

All games delivered via the Playzido platform will benefit from the supplier’s Free Spins Factory functionality, allowing Rank to market the games to customers in different ways.

“Rank are amongst the most admired operators in the European market and we’re honoured to be working with them so closely,” said Playzido managing director Stuart Banks. “We’re particularly excited about being able to deliver tangible value to Rank that goes above and beyond our core portfolio of games.

“Facilitating access to new “hot prospect” suppliers and super-charging their games with our marketing features is exactly what we set out to do when we started Playzido.”

Rank Digital head of product Bhotesh Maheshwari said: “Despite being a new entrant in the space, Playzido have demonstrated a deep understanding of operator needs. Apart from delivering quality games from a variety of studios, they have a huge focus on delivering innovative bonus tools that operators can utilise to create standout propositions and maximise the return on free-bet spend.”