Hasbro has extended its long-term licensing agreement with Scientific Games through to 2025, giving the gaming supplier continued exclusive use of numerous brands including Monopoly.
The extended agreement enables Scientific Games to use Monopoly branded content, as well as games based on some of Hasbro's most iconic household favorites such as Game of Life, Battleship, Clue, Ouija, and Yahtzee globally, and Scrabble in the United States and Canada.
The terms allow these gaming brands to be used for slots, systems, online digital gaming, lottery, social casino, eTables and expand the usage rights to include table games.
"Since 1998, Scientific Games has worked collaboratively with Hasbro in using the Monopoly brand as a pillar for innovation, leveraging its popularity to become one of the industry's top game brands," said Scientific Games chief executive Barry Cottle.
"This new agreement signifies the strength of a great collaboration and celebrates the global endearment of the Monopoly brand as a leading slot brand and the top selling licensed brand for lottery tickets.
“The agreement grants us the privilege of extending and expanding the scope of the licensing into a wide range of new products and play styles. We're excited to continue working with Hasbro to take Monopoly to the next level in gaming," Cottle added.
Mark Blecher, SVP of corporate strategy and business affairs at Hasbro, commented: "For more than 90 years, Hasbro has been committed to building play experiences that consumers trust. Our long-standing licensing partnership with Scientific Games has been a great way for Hasbro to enable our consumers to enjoy Monopoly experiences through lotteries, casinos, online, at retail and, now at table games across the globe.
"We're proud that our iconic brands have served as a catalyst for gaming innovation and look forward to our enhanced partnership with Scientific Games."
Shares in Scientific Games Corp. (NSQ:SGMS) closed down 3.29 per cent at $15.57 per share in New York Thursday, having set a new 52-week low of $14.94 per share earlier in the day.