Casino games developer Yggdrasil has secured a significant deal to provide its online slot content to three of GVC’s leading brands.
Yggdrasil will provide its portfolio of games to GVC’s Ladbrokes, Coral and Gala brands, including latest releases Trolls Bridge, Baron Samedi and Hanzo’s Dojo, as well as popular titles such as the Vikings trilogy.
The brands will also be able to deploy Yggdrasil’s BOOST in-game promotional tools, allowing them to instantly run promotions from within the game client.
“This is a significant agreement with some of the industry’s largest brands and I’m thrilled to be able to announce it today ahead of Europe’s largest gaming event, ICE London, in a few weeks’ time,” said Yggdrasil CEO Fredrik Elmqvist.
GVC Holdings chief product officer Liron Snir commented: “We’re delighted to enhance our offer for Ladbrokes and Coral customers with Yggdrasil’s dynamic slots content.
“The high production values and innovative features they bring have already proven to be hugely popular with customers across our broader brand portfolio in regulated markets.”
Shares in GVC Holdings plc (LSE:GVC) were trading down 0.44 per cent at 686.50 pence per share in London Wednesday morning.