PokerStars is trialing a new and improved mobile gaming app for its players through an initial pilot in Denmark.

PokerStars Next Gen has been completely redesigned around the player, providing seamless navigation and poker personalisation, the company said.

PokerStars drew its inspiration from some of the most successful apps in the world and adapted them to the needs of its customers, with slick visuals bringing the game to life and special features better catering to every kind of player’s personal preferences.

It allows for more time spent playing and less time spent browsing with curated game categories, easy access to recently played games, and suggested buy-in levels according to playing history. Registered tournaments can also be synced to players’ calendars.

PokerStars first launched a mobile app in 2011 and today the majority of its new customers enjoy their first experience of online poker via mobile.

The company said that although the app has been through a number of iterations and additions over the years, it had fundamentally remained the same during that time.

“It is for this reason that 18 months ago we made the decision to rebuild our mobile app from the foundation up, incorporating best practices, our internal expertise, feedback from players, and data insights, and considering all the special requirements that comes along with poker,” explained Severin Rasset, director of poker innovation and operations at PokerStars.

“Today, it is a real pleasure to release the first version of the next generation of PokerStars Mobile.”

Rasset added that the operator is taking a measured approach to the rollout and has chosen Denmark as its initial launch market to gain player feedback.

“Based on these results, we will expand it to more markets or we will take additional time to test and iterate before further roll-out,” he said.

“This is Day One, a new start for our mobile world, with no end in sight but instead a stream of continuous improvements to ensure our mobile app is intuitive, simple and can match the growing expectations of the players of today and tomorrow.”

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