Sports prediction games specialist SportCaller has extended its partnership with William Hill to launch its new Golden Race game ahead of this week’s Cheltenham Festival.

Golden Race allows players to compete for a prize pot of up to £1m by predicting the finishing order of a given number of runners in the featured “Golden Race” each day at the four-day horse racing meeting which begins tomorrow.

In order to play the game, entrants must place a £10 qualifying bet (or £5 each-way) on any UK and Irish race that same day, which then entitles the player to participate in the Golden Race for £1m, or a consolation prize of £50,000 for forecasting the first two finishers home, if the jackpot isn’t won.

“Having originated the first free-to-play jackpot game with Channel 4 Racing way back in 2014, it’s great to return to our first love ahead of Cheltenham with the next generation in horse racing FTP [free-to-play],” said SportCaller managing director Cillian Barry.

“It’s a real validation for Hills, a name so intrinsically connected with horse racing and The Festival, to have enlisted our services and we can’t wait for Golden Race to come under starter’s orders next week and for one, or more, lucky punters to bag the £1m daily jackpot.”

William Hill commercial director Liam Wallwork said: “Having successfully showcased the potential of FTP with our popular Lucky 7 racing game, we were keen to recruit SportCaller’s services again for Cheltenham, a tentpole event for us where client retention is invariably at a premium.

“SportCaller have again delivered on a refreshing new FTP which has already proved a boon for player engagement. Jackpot games have to be winnable, otherwise our clients won’t trust or play them. The game will now be the cornerstone of our marketing and advertising campaign for The Festival and beyond. In fact, we will be running the £1m Golden Race in tandem across the meeting alongside Lucky 7 for 100k-a-day.”


GIQ Magazine Digital Edition