Casino games supplier iSoftBet has launched a new In-Game real-time gamification tool across its Gaming Aggregation Platform (GAP).

In-Game is an advanced marketing tool which allows operators to activate a series of easy-to-use gamification features that the supplier claims will significantly enhance player experience.

This includes tournaments, leaderboards based on achievements or points, or rewards in the form of cash bonuses or free rounds, across all iSoftBet games, as well as more than 3,000 slot and table game titles provided by third-party partners on the GAP platform, such as newly added Red Tiger.

“Enhancing our GAP offering with the unique gamification tools of In-Game opens up even more marketing and retention potential for GAP integrated operators, and adds further compelling layers of engagement and excitement to the player experience,” said iSoftBet chief commercial officer Michael Probert.

“In-game is a significant milestone in cross-platform gamification and has the potential to far exceed current industry engagement and retention averages that operators receive as a result of gamification features. We believe In-Game will have a huge impact on the industry, giving players a truly personalised experience, which will significantly boost deposits, session times and operator revenues.”