Casino games supplier Blueprint Gaming has launched a new range of marketing and promotional tools for its slots portfolio.
The three new additions - Big Win Board, In-Game Lobby and Super Mode - enable operators to boost player acquisition and engagement, complementing Blueprint's existing Free Spins, Win Spins and Spin King tools.
The Big Win Board feature adds a tournament element to gameplay, showing wins ordered by the size of the stake multiplier. Displaying wins from multiple time periods, there are also replay and share functions which allow players to showcase their big wins via the board and through social media.
The operator-controlled In-Game Lobby provides a simplified user journey with the capability of switching to other games with just one click. Operators also have extensive control of the lobby layout, enabling promotional strategies and increased marketing across Blueprint titles, including its Pub Fruit Series and range of Megaways licensed releases.
Designed to drive plays and player retention, the Super Mode in-game mechanic sees free spins randomly awarded to active real money players during a set promotional period, which is determined by the operator.
Leading operators including Flutter Entertainment, Gamesys and GVC are set to go live with the new features before the end of the year.
“Supporting operators in their promotional activities is a cornerstone of our strategy and we’re excited to bring these new features to market,” said Blueprint Gaming head of promotions and marketing tools Alex Nasps.
“The flexibility of these tools will allow operators to create more sophisticated campaigns during the gameplay that really appeal to players, helping to drive engagement and retention rates.”