Digitain Malta’s Gil Soffer discusses his first year as chief commercial officer and lays out the company’s plans for next week’s SBC Summit 2025.
In May, Digitain opened a new office in Malta as it sought to expand its European presence. In the months since, how has this hub helped Digitain better serve its partners?
Opening our office in Malta has been a strategic move for us. It has not only strengthened our European presence but also brought us closer to both existing and potential partners globally. In creating our base in Malta, we wanted to show our commitment not only to Europe, but regulated markets globally. Malta, as the first regulated online gaming jurisdiction sets high standards in terms of regulations, player protection and puts us in centre stage to expand our business, not only in Europe, but also in the growing markets of the EMEA, LatAm and Asia. This hub has already proven valuable in facilitating smoother collaboration, providing quicker support, and enabling us to better understand the evolving needs of different markets, specifically the European market.
In addition to Malta, we have also expanded in Romania with the opening of a new office there. Romania is a dynamic and fast-growing market with a strong appetite for innovation, and having a local presence allows us to serve both regional and international partners more effectively. Together, our offices in Malta and Romania form a strong foundation for our growth strategy, ensuring we remain close to our partners and well-positioned to respond to opportunities not only in Europe but on a global scale.
Alongside Digitain’s wider focus on Europe, are there other markets which are key focuses at the moment?
Europe remains a priority, but we are also paying very close attention to Latin America, Asia, and Africa. The regions are showing strong growth potential, with increasing regulatory clarity and an expanding player base.
It’s important to highlight that each of the Digitain Group companies – Digitain, Galaxsys, Imagine Live, Relum, and SportGenerate – has its own market focus and expansion directions, covering different parts of the world. This diversified strategy ensures that, as a group, we are able to adapt to regional requirements, capture new opportunities, and provide our partners with the right solutions wherever they operate.
You have now been with the Digitain group of companies for three years. How have you seen the company evolve in this time?
Over the past three years years, I’ve been working closely with exceptional teams within Digitain Group. This experience has given me a comprehensive understanding of our products, our partners’ evolving needs, and the dynamics of diverse markets. I started working as senior vice president of sales and business development at Galaxsys, a game provider of unique fast, crash, slot, and plinko games. As chief commercial officer of Digitain Malta, I bring this experience forward with a clear focus: driving strategic growth, fostering strong partnerships, and ensuring our products and solutions continue to deliver real value to our partners.
The growth has been remarkable. Over the past years, we’ve scaled our product portfolio, enhanced our technology, and most importantly, expanded our reach. The company has also become much more outward facing, with stronger participation in international events and more strategic partnerships. I am confident that we will continue moving in the same direction and reach even greater milestones.
What has been Digitain’s most significant achievement this year?
Digitain has achieved several important milestones this year. We’ve secured strategic partnerships with leading names such as Winmasters, Gamingtec, and Betters, actively participated in key industry events, and received recognition from prestigious awards.
On the product side, we’ve enhanced our flagship sportsbook with new features, expanded our Instant Play and Virtual Sports offerings with highlights like Instant Greyhound Racing and a localized Virtual Sports portfolio for Brazil, and continued to refine our Bet Builder, Centrivo CRM, and affiliate platform. At the same time, our group companies – Imagine Live, Relum, and Galaxsys – are delivering exciting new developments, keeping innovation as a driving force across the entire Digitain Group.
You have been in your current role for nine months now. How have you adapted to your new role?
It has been a remarkable journey. Stepping into this role, I immediately focused on expanding our footprint in regulated markets, enhancing our commercial strategy, and strengthening relationships with our operators. We are also working to refine our go-to-market approach, ensuring it aligns closely with local regulatory requirements.
Additionally, I’m committed to further empowering our Malta office to serve as a key commercial hub, bringing us closer to both current and potential partners and enabling us to respond more quickly and effectively to market opportunities. Looking ahead, we have many plans for the future, and I am confident that we will continue to grow, innovate, and deliver value to our partners around the world.
How is Digitain preparing for SBC Lisbon? Are there any new product launches to be unveiled by Digitain and its subsidiaries?
At the SBC Lisbon, Digitain will be demonstrating our flagship Sportsbook, the Centrivo iGaming platform, Virtual Sports, and our Paydrom system. Galaxsys will present its recently launched slot games, which have already gained significant popularity. Relum will present its strengthened portfolio, featuring an API-based platform that combines a customizable front-end with a robust back office, consolidating game aggregation, operational functions, and a variety of gamification and promotional features.
Imagine Live will showcase its newly launched game shows, along with high-end dedicated studios, branded tables, and AI-driven dealer behavior analysis and quality control. Each company will present its innovations, and we look forward to creating long-lasting partnerships.
You have had an extensive career in the industry. What would you say has been the biggest evolution the industry has gone through in that time?
The biggest evolution, in my view, has been the professionalization and regulation of the industry. When I started, many markets operated in a less structured way. Over the years, the industry has matured significantly, with technology, compliance, and responsible gaming becoming central pillars. This shift has elevated the reputation of the sector and attracted a broader range of partners and investors.
At the same time, the rise of mobile technology completely transformed the way people engage with betting and gaming – making accessibility and user experience more important than ever.
What do you think the biggest industry trend is at the moment, and what do you think the next big trend will be?
Right now, personalization is the dominant trend. Operators are increasingly seeking ways to tailor experiences, from content and promotions to user interfaces, in order to keep players engaged and loyal. Data-driven decision-making and AI-powered tools are playing a huge role in this. I believe the next big trend will be the blending of entertainment and betting.
We’re already seeing the lines blur between traditional gaming, streaming, esports, and betting. The operators who can create a seamless, entertaining, and responsible ecosystem will be the ones leading the industry forward.