For the first time, Comparasino goes behind the scenes at three of the most pioneering studios the industry has ever seen to learn more about how they brought their breakthrough products to market.
So, who are the game changers? First up, we have Big Time Gaming with its iconic Megaways mechanic, followed by SPRIBE and Aviator, the most played crash game on the planet.
Also included is Gaming Corps, an up-and-coming studio quietly revolutionising the non-traditional content space with its Smash4Cash mechanic.
When speaking to each studio, Comparasino made sure to go right to the top, with a little help from the team at GameOn.
Contributors include:
• Nik Robinson – founder and CEO of Big Time Gaming
• David Natroshvili – founder and managing partner of SPRIBE
• Alex Lorimer – chief operating officer at Gaming Corps
Meet the Game Changers is a comprehensive white paper that covers all aspects of developing a breakthrough product and is broken down into the following sections:
Genesis – learn about where the ideas for Megaways, Aviator and Smash4Cash came from.
The long haul – no one said changing the game was easy. This is how they did it.
Instant success or a slow burn – did the game changers find success early, or did it take a while?
An appetite for risk – find out if risk is inherent to innovation and how to mitigate potential downsides.
The difficult second album – how have these studios approached the “what next” question?
A lasting legacy – how do the game changers perceive their innovations and the impact they have had?
Over to you – get actionable advice from the game changers as to how you can bring the next Hall of Famer product to market.
These are just some of the standout quotes from the white paper:
“Look, if you’re not willing to roll the dice, you’re not playing the game. Megaways was a high-stakes gamble, and we knew it. This wasn’t a tweak or a slight deviation from a proven blueprint; Megaways was full-scale disruption.” – Nik Robinson, founder of Big Time Gaming.
“There were moments we doubted it, especially when some partners told us it was ‘too different’ for casino players. But we believed in the mechanic. We also knew the market was evolving, and we had to evolve with it.” – David Natroshvili, founder and managing partner of SPRIBE.
“With arcade games, the development costs are far cheaper and, generally speaking, the lifecycle far longer than slots, so it wasn’t really a huge financial hole to go down. It was always going to be produced once we started, especially after the customer feedback received during the concept phase.” – Alex Lorimer, chief operating officer of Gaming Corps.
Meet the Game Changers has been written by Comparasino, the online casino comparison site for players in the United Kingdom.
Comparasino co-founder and managing director Martyn Hannah said: “This is our debut white paper, and it covers a thrilling topic with contributions from some of the biggest names in the industry. To speak directly to the likes of Nik Robinson, David Natroshvili and Alex Lorimer is a unique opportunity and one that we are grateful to have had.
“Meet the Game Changers – A Comparasino White Paper brings genuine value to those who read it, whether you are a studio working on your own breakthrough product or simply interested to learn more about the businesses and people that have shaped the industry in recent years.
“I hope you enjoy reading it as much as I have enjoyed writing it.”
Read Meet the Game Changers – A Comparasino White Paper here
Partner Editorial