iGaming affiliate Game Lounge has launched a new Employee Value Proposition (EVP) that redefines the employee experience and fosters innovation across its international team. Director of HR Henriette Calleja Gafa’ explains how this EVP aligns with current trends in employee engagement and well-being.
In the fast-paced, ever-changing and highly competitive world of iGaming, talent retention as part of an adaptable and skilled workforce is critical. To stand out, companies in the sector must prioritise the employee experience.
At the forefront of this industry shift, a newly unveiled EVP at Game Lounge places a strong emphasis on creating a culture where its team members – known as ‘game loungers’ – feel valued and supported.
“The Game Lounge EVP aligns closely with current trends in the iGaming industry by emphasising employee well-being and development,” explains Calleja Gafa’. “Prioritising these aspects not only enhances engagement but also fosters a dynamic and supportive environment where individuals can grow, innovate and have fun, which is essential for retaining top talent in a competitive market.”
As a frontrunner in the iGaming affiliate industry connecting online casino players with iGaming brands, the new initiative is another milestone in Game Lounge’s journey from a visionary project to a global network of over 130 SEO-driven websites spanning more than 60 countries.
And, as remote work becomes internationally more prevalent, Game Lounge has adapted its EVP to support its globally distributed team. With more than 180 dedicated game loungers based in Malta, Spain and remotely, the company ensures that remote workers are fully integrated into the company culture.
The EVP at Game Lounge promotes a sense of community and collaboration despite the physical distance, maintaining strong communication and engagement across teams and beyond borders.
A culture of continuous learning, innovation and personal growth is also top priority, Calleja Gafa’ highlights, ensuring that every game lounger is well-equipped to meet the constantly changing demands of the industry.
“The EVP supports Game Lounge’s goal of fostering a culture of continuous learning by promoting opportunities for professional development and upskilling. This focus is expected to significantly enhance our talent attraction and retention efforts, as employees increasingly seek employers that invest in their growth,” she says.
This unwavering commitment to professional growth in a supportive environment at Game Lounge is key to both retaining current talent and attracting new employees who seek career development opportunities.
Regular training sessions, workshops and access to skill-building materials are integral features of the EVP, creating a structured pathway for career advancement.
Beyond their professional development, the EVP also underscores the importance of employees’ well-being and work-life balance as a critical component of the company’s past, present and future success within the iGaming industry.
Indeed, at a recent Game Lounge conference in Malta, the team shared its enthusiastic feedback on the company’s four-day summer work week initiative.
The EVP also aligns with Game Lounge’s commitment to diversity and inclusion, recognising that an ambitious, united, diverse workforce is crucial for driving innovation.
With the rallying cry to ‘Level Up, Leap Forward’, Game Lounge seeks to empower game loungers to work both individually and collectively to propel Game Lounge to the next level. By fostering an environment that values different perspectives, Game Lounge encourages creativity and fresh thinking.
Diversity is essential not only for the well-being of the team but also for the company’s long-term success in an increasingly competitive market, highlights Calleja Gafa’.
“To remain relevant, the EVP will need to adapt to emerging HR trends such as remote work, diversity and inclusion, and data-driven talent management,” she affirms. “By using data to continuously assess employee needs and industry developments, we can ensure that our EVP evolves and supports our strategic objectives.”
Positioning Game Lounge as a leader in both employee experience and industry innovation, the EVP is a central part of the company’s broader business strategy. As it continues to expand its global footprint, developing and supporting its team promises to drive long-term growth and success.
With an ongoing commitment to nurturing talent and a clear purpose of investing in brilliance to transform iGaming, Game Lounge has not only enhanced its internal culture via the EVP but also strengthened its position in the iGaming affiliate industry, creating a sustainable foundation for future innovation.
Meanwhile, the EVP’s in-built flexibility enables Game Lounge to stay responsive to the changing needs of its workforce, so it can remain both relevant and effective as new trends in employee engagement and talent management emerge, concludes Calleja Gafa’.
“We see the EVP as a long-term commitment that will continue to develop alongside the company and the industry. Adaptability is key to ensuring that Game Lounge maintains its competitive edge, both as an employer and as a leader in the iGaming space.”
For more information about career opportunities at Game Lounge, visit www.gamelounge.com/work-with-us.
Partner editorial