Gaming software provider Lynon is showcasing its commercial flexibility at SiGMA Americas next week with two ground-breaking offers tailored to the dynamic needs of Brazil and LatAm markets
There’s a shift happening in iGaming- not just in tech or regulation, but in how platform providers build, sell, and partner.
The main “currency” has become the expertise that works as a game changer in the industry. A totally different story comes along when the team is made up of people who’ve both launched B2C operations, while also have built platforms and various solutions for operators.
That mix of direct-to-player experience and B2B structural knowledge reshapes how partnerships are formed. It makes B2B providers see operators not just as clients – but as extensions of the same mission. Their end-users are providers’ end-users. Their growth is the providers’ measure.
As chief marketing officer Edgar Davtyan (pictured) mentions: “We don’t build things in isolation. Lynon builds tools that we would’ve wanted to use ourselves. And we like tools that end-users prefer to use. It’s simple. All parties should be in mutual understanding and take care of each others’ needs.”
The tech stack that works
In 2025, platforms require certain qualities to actually serve for longer terms. Besides being stable they also have to be dynamic. Lynon’s iGaming platform runs on a micro-service architecture, which means no single update ever breaks an operator’s whole system. Every module operates separately, but speaks to each other smoothly. That keeps things light, scalable, and always ready.
Then there’s the multi-wallet and exchanger solutions – built for markets where fiat and crypto flow side by side. It allows players to convert, deposit, withdraw, or switch currencies instantly without ever leaving the ecosystem. With multi-wallet support, operators can segment player balances for games and make financial reporting cleaner.
Gamification isn’t just a buzzword. Lynon’s native gamification tools are born from B2C patterns but refined for B2B scale. Operators can launch missions, streaks, bonus requests, and dynamic leaderboards without developer help. That means faster time-to-market, less bottleneck, and more value per campaign.
Flexing on flexibility
It’s the business and partnership development approaches that make the responsible and worthy selling work and open doors for operators – future partners, as the tech alone doesn’t make an offering good right away.
Staying loyal to approaches turning into traditions, Lynon is stepping into SiGMA Americas 2025 with two offers that make a change at all levels of operator’s experience and maturity.
The “5 for 5” is Lynon’s way of saying yes to operators who are serious, but still early.
For just €5,000, partners get a fully operational casino website, 3 months of free CRM & Affiliates, Retro bonus logic (up to 10 per cent yearly cashback generated from invoices of GGR), and after 5 years of hitting agreed KPIs, they even get the source code. It’s a full-circle deal built for shared success.
The new Referral Bonus model rewards partnership itself. If an operator refers a partner to Lynon and they activate a “5 for 5” or any other solution, the operator gets a 5 per cent monthly share of the referral’s GGR for a full year.
It’s just a performance-based partnership, paid in full. These two are examples of Lynon commercial flexibilities in action for operators in a longer game.
When asked “what else lies in the foundation of proper provider-operator partnership”, Suren Vardanyan, chief business officer answered: “It’s not a vendor-client split. It’s shared structure, shared data, shared risks, and shared outcomes. And that means putting tools in people’s hands that don’t just work – but feel like they were made for them. Because when your product understands the operator, and the operator understands the player, everything clicks. That’s where real growth lives.”
Partner Editorial