Golden Matrix Group (GMG) subsidiary MeridianBet has launched its B2B offering in Nigeria following regulatory approval from the Lagos State Lotteries and Gaming Authority.
The licence approval allows Meridianbet to offer its B2B online betting and gaming solutions to licensed operators in the Nigerian market through new local subsidiary Masterlive Network.
Alongside the rollout of its B2B solutions, Meridianbet is introducing a proprietary AI sports betting and casino recommender, which aims to deliver personalised betting experiences based on real-time data, player behaviour and predictive analysis.
Zoran Milosevic, CEO of Meridianbet, said: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model.
“We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”
Meridianbet has also soft launched its own consumer offering in the market at Meridianbet.ng, which is said to be delivering positive early results.
Meridianbet parent Golden Matrix Group is expected to release its financial results for 2024 in the coming days, with full year revenue predicted to reach $150 million.
Shares in Golden Matrix Group Inc (NASDAQ:GMGI) closed 3.98 per cent higher at $2.09 per share in New York Friday.