Super Technologies has launched its Superbet brand in Greece after securing licence approval from the Hellenic Gaming Commission (HGC).
Over the past year, the company said that it had invested in building a strong local team that will allow Superbet to operate with a “truly localized approach, combining global expertise with deep local insights.”
Superbet is delivering a product built around its “sports-first” philosophy, complemented by a competitive iGaming experience, with the company focussing on local sports and community engagement, supported by a series of partnerships.
“Greece is a mature and thriving market, thus we are proud to finally be here,” said Adam Lamentowicz, chief commercial officer Super’s CEE region. “This goes beyond a typical market entry, it is a long-term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions.
“We intend to be a leading voice in Greece for years to come and we are confident that our brand and product offering will have an immediate impact.”
Superbet Greece general manager John Kalamvokis commented: “This is an important moment for the Greek gaming landscape, with a powerful brand like Superbet entering the market. In a swift amount of time, we have built a strong group of professionals that is committed to deliver the most exciting and immersive entertainment experience.
“We are confident that our innovative products, like Supersocial – a groundbreaking and engaging social network, will create a game-changing moment for the industry. Today we are just writing the first chapter of a future success story that will unfold with impactful partnerships and community projects.”
Superbet vice president of regulatory affairs Panagiotis Skyrlas added: “We aim to set new benchmarks in responsibility, integrity, and player protection. We also look forward to competing with the many strong and important operators already active in Greece, as we believe that healthy competition ultimately drives innovation, raises standards, and makes us better.
“By working closely with the regulator and continuously improving our offering, we aspire to establish Superbet as the most trusted operator in the market, for both authorities and players alike.”