Sports data provider Sportradar has agreed a three-year deal to become the official data partner of the English Football Conference, while the UK Rugby Football Union (RFU) has become the latest sports governing body to sign up for the company’s integrity monitoring services.
The data partnership is described by the Football Conference as helping maintain the integrity of matches across its three leagues by helping to combat “the unauthorised collection, dissemination and use of official or erroneous data” on matchdays.
The ability to provide accurate data will also aid the league in establishing better relationships and new forms of collaboration with the gambling industry, with Football Conference chairman Brian Lee noting the financial benefits of the deal, which will be shared among the league’s member clubs.
“We believe that Sportradar will be an excellent partner for The Football Conference and we look forward to working with them,” Lee explained. “As an established market leader in the field of sports data services they will become a very welcome addition to our portfolio of official partners.”
The data provider has also established a partnership with the RFU, which will see Sportradar monitor all domestic rugby competitions organised by the governing body for signs of fraudulent activity and suspicious betting patterns. The competitions include Aviva Premiership Rugby and the Greene King IPA Chamiponship, as well as England’s autumn internationals.
The monitoring is designed to stamp out any possible opportunities for match fixing, with the RFU noting that match-fixers are “employing ever more diverse methods and targeting previously unaffected sports in a bid to maximise illicit betting profits.”
Sportradar CEO Carsten Koerl said his company was “delighted” to be working with the RFU.
“Their proactive approach will ensure that English rugby union can continue to prosper for years to come,” he explained.
RFU chief executive Ian Ritchie added that while rugby union was not “a high risk sport” for match-fixing, the organisation needed to “take proactive, preventative action to protect rugby union, its participants and its integrity.
“The engagement of Sportradar is only one of the many steps that the RFU is taking as part of its Anti-Corruption Strategy,” Ritchie said.