German gaming operator mybet Holdings has claimed that its focus on developing its sports betting and casino verticals, coupled with its drive to reactivate existing customers, is bearing fruit despite the company reporting a slight decline in adjusted revenue for 2015.
Adjusted revenue fell 1.6 per cent from €70.4m in 2014 to €69.2m, with mybet noting that increased measures to make lapsed customers begin depositing again had largely kept revenue on an even keel over the [...]
