The Massachusetts Gaming Commission will become the first jurisdiction outside Canada to adopt the British Columbia Lottery Corporation’s GameSense responsible gambling program, as the US state prepares for the opening of its first licensed casinos.

GameSense was launched by the provincial lottery operator in 2009, and combines responsible play education, information about all of the company’s lottery games, and information on the risks associated with gambling.

The Massachusetts Gaming Commission will adopt GameSense into its existing responsible gambling program.

“We are thrilled to have Massachusetts onboard with GameSense,” said Jim Lightbody, BCLC interim president and CEO. “GameSense is designed to communicate with players in an approachable tone and with engaging resources. It’s become a model others look to for best practices and it’s exciting to share this with our counterparts.”

GameSense gives players factual information they need to play responsibly, make informed choices and connect with resources should they need help. In addition to Massachusetts, the program has already been adopted by gaming jurisdictions in Saskatchewan and Manitoba.

In British Columbia, every casino has a GameSense Information Centre staffed by GameSense advisors who are funded by the province’s Gaming Policy and Enforcement Branch.

“In advance of introducing casinos in the state, the Massachusetts Gaming Commission sought to identify the world's most promising and advanced responsible gaming practices,” said Mark VanderLinden, director of Research and Responsible Gaming for the Massachusetts Gaming Commission. “Given the success of  BCLC's GameSense strategy, it was clear to the Commission that adopting this innovative brand will greatly enhance our overall efforts to promote responsible gaming and effectively communicate with our citizens.”

The first casino in Massachusetts to feature GameSense will be Plainridge Park Casino with future plans to include the new MGM and Wynn facilities.


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