In a ruling issued Thursday, the European Court of Justice said that Sweden's ban on advertising by internet gambling providers licensed in other European Member States is justified in the context of the national licensing system, but that imposing higher penalties on foreign providers compared to their Swedish counterparts is discriminatory.
The ruling relates to the joint cases of Sjoberg and Gerdin, former editors of two of Sweden's leading newspapers, who accepted advertisements from UK and Malta licensed operators Expekt, Unibet, Ladbrokes and Centrebet.
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