Daily fantasy sports (DFS) giant DraftKings will expand into Australia this year, after being granted a licence by the Northern Territory Racing Commission.

Australia is to become the first country outside North America and Europe in which DraftKings will launch, and the company's eighth market overall.

It will begin offering DFS contests to Australian customers by the end of Q2, as it looks to tap into the country's market of an estimated 1.65m traditional fantasy sports players. 

However its products and services will not be available to residents of South Australia, where a point of consumption tax for online betting companies is in place. 

"Within the last few years, Australia's burgeoning fantasy sports market has dramatically evolved, adding a variety of daily fantasy sports platforms, feeding the appetite of the many passionate sports fans who love getting closer to the teams, athletes and sports they love," said DraftKings CEO Jason Robins.

"Australia is an important market for DraftKings, as it combines devoted sports fans with sophisticated, tech-savvy consumers – exactly the kind of people who love competing on DraftKings."

It faces competition from local daily fantasy operators, namely PlayUp, which last week acquired one of Australia's leading DFS brands, Draftstars, from CrownBet.


GIQ Magazine Digital Edition