PandaScore is set to launch in its first market in North America after securing license approval in the US state of Colorado.
The approval allows the eSports data and odds supplier to serve licensed sports betting operators in the market, with the company selecting Colorado as its entry point into the United States due to the existing catalogue of esports titles and competitions that are eligible for regular betting.
“For esports to succeed in the US, suppliers must lead from the front. Suppliers need to address the uncertainty around regulation which has held back operator investment and thus growth of the vertical,” said Flavien Guillocheau, CEO of PandaScore.
“We’re confident that if our clients are seeking entry into a given market, we can be completely straight with them, show them the viable pathway to success, and create the foundation and access they need to fully harness the potential of esports in one of its biggest consumer markets.”
Alexis Brunet, legal counsel at PandaScore, added: “Securing the Colorado license is a strong signal of our intentions in the US, and we are serious about its potential. Esports in the United States is a fast-evolving regulatory environment, but it’s only going in one direction: expansion.
“We intend to provide our best-in-class products and services to our customers no matter where they are and service one of the largest markets in the world.”