Location-based lottery games developer Geonomics has announced the launch of its flagship game GeoLotto in the UK market.
GeoLotto offers players the chance to win a jackpot of £1m each week by correctly picking a location on a map, and held its first draw on September 27th.
The games uses the Google Maps interface to divide the UK into purchasable blocks, with the geo-blocks replacing the conventional number selection of traditional lottery games.
Geonomics co-founder and sales director [...]
