Scientific Games will continue supplying the Iowa Lottery with its systems until 2019 after the supplier extended its long-term relationship with the lottery and its network of retailers.
The company will work in close partnership with the lottery and its 2,400 retailers to supply an online system, retail terminals, in-store digital content displays and ticket checkers for players.
It has already launched the lottery’s first mobile app and implemented automated systems for instant game ordering and shipment functionality.
“Scientific Games has been our trusted systems provider for nearly 20 years, providing the Iowa Lottery with a high level of operational integrity and technology that has helped drive growth and improve security,” Iowa Lottery chief executive Terry Rich commented.
“They are a valued partner in our mission to generate revenues for the state of Iowa while providing fun, entertaining lottery games and promotions to Iowans.”
The original supply deal was signed in 2011, which saw Scientific Games implement a systems conversion for the lottery, with sales increasing 14 per cent in the first year of the new system being in place.
On average, sales over the first four fiscal years following the systems conversion increased by more than 25 per cent, or $66m, year-on-year.
“The Iowa Lottery has a long history of integrity, thought leadership and marketplace innovation, led by a seasoned, capable and award-winning management team,” Scientific Games vice president of North American lottery systems Pat McHugh.
“Since our merger with Bally Technologies, Scientific Games has created strong connections between our gaming and lottery systems groups to drive further innovation. We look forward to continued collaboration to provide 24/7 service, maintain best-in-class systems operations and make it easy and convenient for retailers to sell Iowa Lottery games for the enjoyment of players in the state.”