Scientific Games has rolled out its new player rewards programme, RewardMe Lottery Club, for the Maine State Lottery.
RewardMe enables lottery players to participate in a points-based rewards programme in which they accumulate and redeem points for prizes and merchandise in Scientific Games’ Points for Prizes online store.
The programme can also store a player’s favourite draw game numbers and produce a barcode on their mobile screen, which can then be scanned at a retail checkout to print out lottery tickets.
“The mobile app is really a key component of our new RewardMe Lottery Club,” Tim Poulin, deputy director of the Maine Bureau of Alcoholic Beverages and Lottery Operations said. “Our players can use it to quickly check their instant and draw game tickets to see if they are winners, and it allows them to scan their non-winning instant games directly into their rewards account with their mobile phone.
“We’re offering our players the same convenience on the go they’ve come to expect with other consumer products, and it looks like they’re enjoying it so far.”
Scientific Games has been supplying instant games to the Maine State Lottery since 1975 and systems technology since 1985, helping the lottery post 9.9 per cent growth in retail sales in 2015, making it the second-fasted growing lottery in terms of percentage growth in the US.
The lottery has paid over $2.2bn in prizes to players and transferred over $1.24bn to the Maine State Government’s General Fund to benefit local schools, higher education, health services and a variety of other programmes.
“With every rewards program we create and every mobile app that goes live, we learn more and more about consumer convenience and retail efficiency,” Scientific Games vice president of interactive lotteries Michael Lightman said.
“We designed this app to provide players in Maine with an easy way to engage with the Lottery and its instant and draw games, and to provide support to the more than 1,200 lottery retailers in the state.”