Electronic raffle solutions provider Bump 50:50, a division of Sportech Racing & Digital, has agreed a deal to conduct charitable prize draws at home games for the Dallas Cowboys.
Bump 50:50 has been selected by the team’s charitable arm, the Gene and Jerry Jones Family Foundation, to provide the technology and services to conduct 50/50 fundraising raffles during home games at the 100,000 capacity AT&T Stadium.
Tickets for the raffle will be sold during the games, with raffle winners and charities, in this case the Salvation Army, splitting the net proceeds evenly.
"We are very pleased to have been selected by the Dallas Cowboys to implement their first ever 50/50 charitable raffle and to help the fans at AT&T Stadium show their support for the charitable activities of the Gene and Jerry Jones Family Foundation,” Bump 50:50 president Dan Tanenbaum said.
“The Bump 50:50 technology and support package has been shown to deliver amazing results for charitable foundations all over North America and we look forward to implementing it in Dallas for the benefit of the Salvation Army."
Since the state of Texas first allowed 50/50 charitable raffles at sporting events in late 2015, Bump 50:50 has signed deals with the Dallas Stars (NHL), the Dallas Mavericks (NBA), and FC Dallas (MLS).
The Cowboys joins other NFL teams such as the Detroit Lions, Cleveland Browns, Jacksonville Jaguars and Miami Dolphins as partners of Bump 50:50.