EquiLottery, a game which allows players to purchase lottery tickets that pay out based on the results of horse races, has agreed a broadcast rights deal with Penn National Gaming.
EquiLottery has reached an agreement with Penn National's Hollywood Casino at Charles Town Races to allow its games to use video feeds from the track’s racing calendar through the year, in exchange for a broadcast rights fee.
“It is a great honour to be working with such a well-regarded racing and gaming operation as Charles Town Races,” said EquiLottery founder and CEO Brad Cummings. “Their leadership team and their association with Penn National Gaming’s network of racetracks make this a perfect agreement to help us continue our early momentum.
“We hope others will recognize the significance of their willingness to support our mission to generate unprecedented reach for the sport of horse racing as well as deliver new revenues to racing and the good causes supported by state lotteries across the US.”
Described as the “next generation of lottery draw games”, EquiLottery has been developing its product over the past two years, agreeing distribution deals with IGT and AmTote International.
The game features a daily $2 draw based on the result of a live horse race. Each ticket represents a three number bet with horse numbers and names listed. Variable top prizes range from between $300 to $1,000, with any two numbers matched earning players a free ticket.
The company is also developing iOS and Android mobile apps which will allow players to watch races live and on replay, and to scan tickets and receive notifications of upcoming races.