New York-listed gaming and lottery supplier Scientific Games has begun piloting its new SCiQ lottery retail technology with major retailers in a number of US states.
The national retailers, including convenience stores 7-Eleven, are testing the SCiQ dispensers in Arizona, Ohio, Maine, North Carolina, South Carolina and Texas, with further pilots scheduled for Georgia, New York and Pennsylvania.
"Lottery instant games are an $80.7bn consumer product and a major driver of retail store visits,” said Jim Kennedy, Scientific Games’ group chief executive, Lottery. “Yet there has never been unit level technology that managed product security, inventory control, merchandising, speed-of-service and accounting for retailers. SCiQ is set to revolutionize the way lottery products are sold at retail."
To sell lottery instant games using the SCiQ technology, the retail sales associate selects the games the customer wants to purchase through the digital ordering screen, collects payment from the customer, dispenses the games through the SCiQ system and gives the games to the customer.
Kennedy described SCiQ is a highly-advanced technology ecosystem developed by the company to improve financial performance of lottery products and eliminate existing challenges to selling lottery in retail stores.
For consumers, SCiQ brings the ease and convenience of mobile technology to retail lottery purchases.
"Scientific Games has created a product that is attractive to customers and simple for operators," said 7-Eleven senior category manager Mark Hagen. "The lottery retail environment may never be the same."
Shares in Scientific Games Corporation (NSQ:SGMS) closed at US$41.50 per share in New York Monday.