New York-listed Scientific Games has deployed its new self-service lottery machine technology at retailers in Pennsylvania and Arizona.

The PlayCentral 54 retail solution was custom-delivered for a major US retailer that specifically required a full-service lottery vending machine for instant games, numbers games and other lottery products.

Its low 54” height has been designed to integrate conveniently with retailer’s self-checkout experience, and has been rolled out in Pennsylvania and Arizona.

“Lotteries continue to modernize by meeting players where they are and how they like to play, whether at their neighborhood grocery or convenience store, at a major big box retailer, at home, or on the go with their mobile phones,” said Pat McHugh, group chief executive, Lottery for Scientific Games.

“This project is another example of how well Scientific Games understands and can meet lottery retailers’ specific needs, and offer lottery players the same conveniences that they have with many other consumer products in their lives.”

Shares in Scientific Games Corporation (NYQ:SGMS) closed up 3.42 per cent at $23.90 per share in New York Friday, with Monday a federal holiday.