Hard Rock Bet has agreed a multi-year partnership to serve as the official sportsbook of the NFL’s Tampa Bay Buccaneers.
The multi-faceted partnership includes a variety of marketing opportunities, including signage, digital, CRM, and social campaigns throughout the season. In addition, Hard Rock Bet Sportsbook players will receive money can’t buy experiences at Raymond James Stadium, as well as exclusive VIP access to Buccaneers off-site events.
Hard Rock Bet will also maintain a significant presence on Bucs Beach, which is located south of the Raymond James Stadium, for certain games throughout the season, beginning with the home opener against the New York Jets.
“This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access,” said Hard Rock Bet managing director Nick Menas. “We’re seeing the excitement around the team in the app – as the Buccaneers are among our most heavily bet teams – and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership.”
Atul Khosla, chief commercial officer at the Tampa Bay Buccaneers, added: “We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans. With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans.
“This partnership brings the best of both worlds, exclusive opportunities and unique in-game app experiences, giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”