Soft2Bet has unveiled Atlético de Madrid manager Diego Simeone as an official ambassador for its Betinia and CampoBet brands.
The former Argentine footballer has been manager of the Spanish La Liga club since December 2011, leading the club to major domestic and European honours, including two league titles (2013-14, 2020-21) and two UEFA Europa League titles (2012, 2018).
During his accomplished playing career, he earned 108 caps for Argentina, helping them to victory in the Copa América in both 1991 and 1993.
During the partnership, Simeone will be featured across both brands’ digital platforms, exclusive campaigns, and promotional activities throughout 2026.
“Partnering with a football icon like Diego Simeone is a major milestone for Soft2Bet and its brands, CampoBet and Betinia,” said Soft2Bet chief marketing officer Alex Gitsik. “His leadership and dedication to excellence reflect the values we uphold across all our gaming platforms. Through this unique collaboration, we are excited to bring fans closer to the game they love, blending strategic gameplay with engaging gaming experiences.”
As part of the partnership, the two brands are launching a proprietary in-platform football manager, where players earn points to progress from Beginner to Legend, unlocking rewards along the way.
Simeone commented: “The path to achieving your goal requires discipline, sacrifice, hard work, and trying to make the right decisions at all times. With this new format, fans will be able to analyze every step they take based on different aspects and feel some of what I feel every game on the sidelines.”