Circa chief executive Derek Stevens is hoping to tempt Canadian visitors back to his Las Vegas casinos with a one-for-one currency exchange offer.
The “At Par” promotion treats Canadian dollars as US dollars, giving eligible Canadian guests US$1 in value for every CA$1 spent on certain gaming, hotel and beverage offers at Circa Resort & Casino, the D Las Vegas and Golden Gate Hotel & Casino.
“Canada has always been a part of my story, so I feel a deep connection to our Canadian visitors here in Las Vegas,” said Stevens, owner and CEO of Circa, the D and Golden Gate. “My father went to the University of Toronto, and I was raised in Grosse Pointe, Michigan, where our home looked straight across the Detroit River toward Windsor. Growing up, we could literally hear Canada – especially during Toronto baseball games – and that stayed with me.
“I loved crossing over for places like Tunnel Bar-B-Q, Don Cherry’s and Tim Hortons, and my lifelong love of hockey is part of why we created BarCanada downtown as a place to celebrate that culture year-round. Those experiences shaped how I think about welcoming Canadian guests,” Stevens added. “At Par is about honoring that connection and removing unnecessary barriers, making sure Canadian visitors feel just as welcome downtown as they always have, without worrying about exchange rates, fine print or doing the math at the cage.”
The At Par promotion runs until the end of August and applies to room rates, select beverage venues at the three casinos, and slot play on participating machines at each property.
The At Par promotion boosts the spending power of Canadian visitors by more than 35 per cent at current exchange rates.
To participate in the promotion, Canadian customers must present a valid Canadian passport or government-issued ID.