Greek digital media specialist Vermantia has released a new mobile betting application for retail gaming operators looking to expand their existing sales channel and provide customers with a wider choice of games and services.

Vermantia said that the new retail gaming solution, MOBIBET, aims to expand the existing sales channel of operators, drive traffic and increase gaming revenues of each point of sale, by offering gaming through an enhanced mobile betting experience for the customer.

It claims that MOBIBET has been designed for operators to offer customers a wider choice of interactive games services in the retail space including points of sale such as corners and betting kiosks which are popular in Italy.

“The fragmented nature of international retail networks means that the capability to deploy multiple TV screens delivering gaming content is restricted,” said Vermantia in a statement. “Vermantia has developed MobiBet with this factor in mind, and utilizes the increasing market penetration of smartphones and tablets.”

Vermantia said that MobiBet bridges online, retail, and mobile betting by providing multiple gaming feeds through a mobile betting application with the use of dedicated Wi-Fi hotspots in each retail point. Wi-Fi ‘SmartSpots’ are created in retail points from which all smart devices entering the shops access the live streaming of gaming content.

Players are granted access to the free Wi-Fi network within the retail space, with Vermantia creating a custom mobile application on behalf of the operator, which delivers live streaming of content, odds and statistics.

The application is fully integrated with the operator’s existing online services including e-wallet accounts that customers have registered for and can use for making deposits and withdrawing winnings.

The mobile application is currently available as a native app for iOS and Android devices.

Vermantia offers a range of media broadcasting and online services for gaming operators and recently entered the Italian virtual sports market through a partnership with software developer Kiron Interactive.

Alongside its activities in the Italian market, Vermantia also operates a TV gaming offering for Greek monopoly OPAP and has partnered with the likes of France’s PMU and South African racing operator Phumelela.