Experienced marketer joins Games Valley as the aggregator looks to scale its presence across regulated markets
Malta-headquartered iGaming aggregator Games Valley has appointed Tereza Melicharkova as its new marketing director.
Melicharkova joins Games Valley from platform provider Elantil, and has previously led marketing at several leading iGaming suppliers, including Glitnor Group (now LCKY Group), Swintt and Relax Gaming.
In her new role, she will focus on strengthening Games Valley’s brand presence, supporting commercial expansion and communicating the company’s differentiated approach to aggregation.
“Tereza is one of the most recognisable and respected marketing leaders in iGaming, and we are thrilled to welcome her to Games Valley at such an important stage in our journey,” said Ariel Reem, CEO at Games Valley. “Games Valley is building something very different in the aggregation space, and Tereza is the perfect person to help us spread the word.”
Commenting on her appointment, Melicharkova said: “Games Valley has the energy, ambition and product thinking that make this such an exciting opportunity. This is a company with strong technology, a bold leadership team and a genuine appetite to challenge how aggregation is done. I’m excited to help shape the brand, tell that story and support the company’s next phase of growth.”
Melicharkova joins Games Valley as part of a new-look executive team, following the arrivals of CEO Ariel Reem in September last year and advisory chief strategy officer Robert Dowling in February.
Alongside its growing portfolio of casino content, Games Valley is also strengthening its live casino aggregation offering, providing operators with access to premium live experiences through a single integration.