Sports betting software provider SBTech has significantly expanded the range of casino and virtual sports content available through its iGaming platform, signing deals with Net Entertainment, BetSoftGaming, iSoftBet and Kiron Interactive.

The supplier said that it has moved to strengthen its gaming offering in order to satisfy customers’ demand for high-quality, premium content, allowing clients to use SBTech’s single console management system to manage a number their offerings across different providers and channels. Previously Microgaming was the only supplier to have integrated content onto SBTech’s platform.

SBTech claims that the partnership will allow companies to better operate across a number of channels while ensuring they comply with regulatory changes in different jurisdictions, as well as increasingly sophisticated player demands.

The company’s chief executive Itai Zak said that this would effectively allow operators to stay “one step ahead” by anticipating customer demands with premium content as well as keeping up with what he described as a “rapidly diversifying market.”

Its platform gives companies access to a payment gateway, advanced risk management solutions, software to operate an affiliate programme, as well as marketing and campaign management software to allow for player segmentation and customer relationship management.

Customers can also pick and choose which modules they want to use, as well as which content they launch on their sites.

The raft of deals come as SBTech looks to expand into new markets, such as Latin America with Ganabet and Asia through the launch of its new gaming platform targeting the region. In November last year it entered the Belgian market through a partnership with sports betting operator Starbet.