Irish independent bookmaker Boylesports has agreed a two-year deal to sponsor horse racing coverage across multiple platforms on RTÉ Sport, a department of Irish public broadcaster RTÉ.
The partnership will see Boylesports pay RTÉ a seven-figure sum, with its branding featuring prominently on all of the broadcaster’s racing coverage on television, radio and online.
The companies will also collaborate to integrate live television coverage with mobile applications to create innovative second-screen experiences for bettors.
RTÉ Sport commercial manager Dermot Rigley said that with Irish racing still broadcast on free-to-air channels, Boylesports had secured a powerful association with horse racing across a number of platforms.
The deal further strengthens Boylesports’ presence in Irish racing, with the operator serving as the sponsor of the country’s major racing events including the Irish Grand National and Irish Greyhound Derby.
The operator’s chief executive John Boyle said it had always been happy to support Irish sport in general, and racing in particular.
“We already sponsor many of Ireland’s most significant racing fixtures but to continue to be successful those fixtures must benefit from broadcast coverage," said Boyle.
“That is why this partnership is important, not only for RTÉ and Boylesports, but for the future of Irish racing,” he added. “This deal cements our place as Ireland’s number one bookmaker in terms of monetary contributions towards Irish racing.”