Swedish online gaming operator Unibet has become the official betting partner for Celtic FC’s stadium wi-fi service, StadiumLIVE, which will allow fans to bet from their smartphones while watching the game.

Unibet agreed the deal with Sports Revolution, which launched the UK’s first fully wi-fi enabled football ground when it installed StadiumLIVE at the Scottish football club’s 60,000 capacity Celtic Park stadium last September.

Sports Revolution claims that it is launching another first by combining its stadium wi-fi with in-play betting.

“Stadium wi-fi has huge potential for commercial partners to offer services that enhance the matchday experience for fans,” said Simon Hills, commercial director for Sports Revolution. “Betting is a perfect fit, especially as in-play odds complement the real-time content we are serving fans through the app.

"We know that many fans want to use the wi-fi for betting, and now they can. Unibet is an ideal partner, working closely with us and Celtic FC to integrate it smoothly into the successful CelticLIVE application.”

Unibet will offer over 100 ways to bet on every Celtic game to fans logged onto CelticLIVE, plus in-play cash-in and live streaming on thousands of other sporting events. It will include in-play odds linked to live events as they unfold such as penalties, cautions, next scorer and result predictions.

Over the past year, CelticLIVE has been downloaded over 50,000 times, with over 155,000 fans registering to the stadium wi-fi. Over 79,000 videos have been played through the app, which enhances the match-day experience with live by-the-minute stats during games, photo and video content, commentary and man-of-the-match voting.

The CelticLIVE app will go live for betting at this weekend’s top of the table clash with Dundee, with the operator advertising the services on pitchside LEDs and concourse TV systems at Celtic Park.

Ed Nicholson, head of Unibet’s UK marketing operations, said: “We are excited by the potential of stadium wi-fi for matchday betting, allowing us to add a new dimension for fans. We are one of the UK’s fastest growing betting sites and we want to be ahead of the game in the technology we use.

“Live betting is the future of online sports betting, and stadium wi-fi is a perfect way to fuel that demand and for us to make a mark. It’s new, it’s different and it adds real value for the fans. We expect it to take off with other clubs and wanted to get in early with this first application at the UK’s first fully connected stadium, Celtic Park.”

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