CG Technology has strengthened its in-play betting platform following an agreement with Betradar which includes access to a comprehensive package of pre-game and live odds data.

CG Analytics, the data analytics subsidiary of CG Technology, said that it will utilise the “speed, accuracy and breadth” of Betradar’s data and digital content to improve CG Technology’s in-running wagering solution.

The automated product will include a range of in-play data feeds, pending regulatory approval, which will be used to offer customers a wider selection of betting options.

The enhanced product will be offered across CG Technology’s partner and affiliate properties, including the eight race and sportsbooks it operates in Nevada, as well as its international partners such as Atlantis, Paradise Island in the Bahamas and Logrand Group in Mexico.

CG Technology president and chief executive Lee Amaitis said he was pleased to partner Betradar and boost the strength of its in-play wagering product.

“Through this agreement we will build on our successes in in-running wagering and create a comprehensive, interactive data package that combines speed, accuracy and increased in-running props, offering our customers a product that is unprecedented in the marketplace,” Amaitis explained.

Erik Lorenz, managing director of sales for Betradar parent company Sportradar, welcomed CG Analytics as his company’s latest partner.

“We are convinced that together we can shape future developments and play an active part in the creation of an even more exciting sports betting offering that is unparalleled in the US marketplace,” Lorenz said.

CG Analytics is a licensed Information Service Provider in the state of Nevada, providing pre-game and in-game wagering data to licensed sportsbook operators around the world. It supplies its customers with odds and prices for all major sports, prior to the industry market being set, and also licenses its data to a wide range of consumers for both wagering and non-wagering purposes.