888poker has signed a sponsorship and content agreement with Caesars Interactive’s World Series of Poker (WSOP) to become a leading sponsor of this year’s prestigious events in Las Vegas and Europe.
As part of the sponsorship, 888poker will have exclusive rights to run official online satellite qualifiers and online WSOP themed promotions outside selected territories which include the US, Canada, Mexico, India, Italy and France.
888poker said that it is the only operator to receive approval to directly register players online into official WSOP tournaments.
"As a true partner with the WSOP on the B2B side where we power their real-money gaming in the United States, this was a logical next step for us to carry the power of the WSOP to our players across all other major markets we serve," said Itai Pazner, 888’s senior vice president and head of B2C. "This broad package gives 888poker players a great opportunity to win their way to WSOP events on our online poker site, plus gives us terrific content and assets to market our brand."
888poker's expanded support of the 2015 WSOP and WSOP Europe will also help power live reporting on WSOP.com, marking the first time tournament updates, chip counts and related real-time live event data has been managed exclusively by the host event website. 888poker will promote a syndicated feed of WSOP chip counts on its related gaming sites.
The operator will also receive brand exposure during the WSOP Main Event television programming on ESPN, including above the felt sponsorship and on-site branding boards on the set where WSOP final tables are hosted.
In addition, 888poker has committed to support distribution of the WSOP and WSOP Europe television programs in key European territories.
WSOP.com will remain the exclusive US home online for players to satellite into the land-based WSOP events.
"888Poker has been a great partner to CIE for many years now," said WSOP executive director Ty Stewart. "But 2015 is the year they will go All-In against the WSOP. We're proud of the comprehensive offering 888poker will have for any player outside the USA who dreams to play in our flagship events.
“We see 888poker's expanded sponsorship as an important step to qualify players affordably and bring additional prize money to the tournaments."