Kaboo becomes the third online casino brand to be launched by Betit after Thrills.com and SuperLenny, and has been designed with strong gamification and loyalty features to attract casual players and offer a casino experience focused around fun rather than winning money.

It will be powered by EveryMatrix's gaming and payment management system GamMatrix and features a range of premium third-party titles from the likes of NetEnt, Microgaming, NYX and IGT via the CasinoEngine platform. The site will also feature the supplier’s Web application protocol interfaces (APIs).

These will allow Betit to customise the site’s front end to enhance the user experience, while still launching content in an efficient and cost-effective manner.

“Since we launched our Web APIs, EveryMatrix has become the delivery module of choice for operators who wish to swiftly leverage premium casino content from multiple suppliers but keep the flexibility of building their own front-end and thus owning the entire user experience,” EveryMatrix chief executive Ebbe Groes commented.

“The advice we usually give to operators is to set focus on the user experience at all stages from product design to implementation,” he explained. “In such regard, Kaboo.com is a perfect example and we are delighted to be taking it live via our Web APIs.”

Betit chief executive Tomas Bäckman said that without using EveryMatrix’s Web API solution, his company would not have been able to develop and launch the offering in “such a smooth and rapid way.”

“Kaboo.com is mobile first and as such, built using the absolute latest techniques,” he explained. “Not only is it mobile first, it is fully responsive with a smooth transition between any device used such as mobile, tablet or desktop. The user will be met by a very good-looking casino experience and a casino adventure that will constantly evolve.”

The site sees players progress through stories written in ‘The Book of Kaboo,’ with users following the story of the Boolean Brotherhood which guards the parallel universe of Kaboo, as it completes missions using selected casino games.