UK bookmaker Ladbrokes has reminded its marketing team of the need to comply with the CAP Code and company policy after it featured a Manchester United footballer under the age of 25 in an email ad, which was subsequently banned by the UK's Advertising Standards Authority.
The ad featured an image of 21 year-old Manchester United winger Memphis Depay, accompanied by the text: “Money back offer… Don’t miss out! Bet now.”
This prompted a single complaint, which queried whether the ad was irresponsible and breached the CAP Code by featuring a player under the age of 25.
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