The UK’s Advertising Standards Authority (ASA) has upheld a complaint against a website for Geonomic’s BootyPirates.com which was found to be likely to appeal to under-18s for featuring animated animals and pirate characters.

At the time of the complaint in August, the BootyPirate.com online casino website, operated by UK-licensed Geo24, featured cartoon graphics of a pirate with sunglasses and a large gem-studded beard, and of a goat with gold teeth and a chain around its neck.

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