France’s Pari-Mutuel Urbain (PMU) will be able to roll out sportsbook microsites and gain greater control over its website front-end through the launch of a new solution from OpenBet.

The NYX-owned supplier will launch its SiteBuilder solution for PMU, giving the operator greater flexibility to customise and enhance its offering.

OpenBet describes the product as a collaboration tool, which offers quick-to-market front-end solutions in a safe development environment.

It can be used to create sportsbook microsites using an in-built content management solution, which allows PMU to launch dedicated pages for major sporting events such as the football World Cup or Olympic Games.

SuiteBuilder will also let PMU offer customers a tailored betting experience, using contextual intelligence to remember a users’ preferences, then offer them similar content.

The product is SEO-friendly, easily scalable and can be integrated with the operator’s single sign-on solution PMU Connect.

“OpenBet is always committed to delivering the very best in innovation to our customers, so we are excited to announce that PMU will be the latest operator to integrate our SiteBuilder solution,” OpenBet chief executive Jeremy Thompson-Hill said.

The supplier has worked with PMU since 2010, when the operator first launched its iGaming offering.

“SiteBuilder will give PMU greater agility to design and adapt a sportsbook which perfectly suits their needs,” Thompson-Hill explained. “The relationship between OpenBet and PMU has been extraordinarily productive for both sides over the years, and we look forward to building upon this success into the future.”

PMU’s head of online Jean-Marc Leglise explained that a flexible platform was vital in offering customers a personalised experience, so he was “delighted” to have a partner such as OpenBet capable of delivering “unparalleled expertise in this field.”

“OpenBet’s SiteBuilder tool will allow us to tailor our content to our customers, safe in the knowledge that it will maintain the stability and excellence of all OpenBet products,” Leglise said. “We have some exciting plans for it over the coming months.”